Northland / Detroit
Northland Shopping Center (1954) by Victor Gruen
Located in Southfield, MI, a Detroit suburb, Northland was the largest shopping center in the country. Alvin Lustig collaborated with Gruen on the identity and signage. Source: Laboratoire Urbanisme Insurrectionnel
It was a big deal. Life magazine even did a big spread on the opening of the center.
Source: LIFE, 1954
Source: LIFE, 1954
Giraffe family by Malcolm Moran
Source: Laboratoire Urbanisme Insurrectionnel
Alvin Lustig designed the logo and some environmental signage for Gruen.
Image: Born Modern: The Life and Design of Alvin Lustig
Lustig parking lot sign
Image: Born Modern: The Life and Design of Alvin Lustig
Source: Life Magazine, 1954
1956 photo of the Lustig-designed water tower located at the edge of the shopping center.
Photo: Mike Grobbel
Totem by Gwen Lux
Located in Southfield, MI, a Detroit suburb, Northland was the largest shopping center in the country. Alvin Lustig collaborated with Gruen on the identity and signage. Source: Laboratoire Urbanisme Insurrectionnel
It was a big deal. Life magazine even did a big spread on the opening of the center.
Source: LIFE, 1954
Source: LIFE, 1954
Giraffe family by Malcolm Moran
Source: Laboratoire Urbanisme Insurrectionnel
Alvin Lustig designed the logo and some environmental signage for Gruen.
Image: Born Modern: The Life and Design of Alvin Lustig
Lustig parking lot sign
Image: Born Modern: The Life and Design of Alvin Lustig
Source: Life Magazine, 1954
1956 photo of the Lustig-designed water tower located at the edge of the shopping center.
Photo: Mike Grobbel
Totem by Gwen Lux