Northland Shopping Center (1954) by Victor Gruen Located in Southfield, MI, a Detroit suburb, Northland was the largest shopping center in the country. Alvin Lustig collaborated with Gruen on the identity and signage. Source: Laboratoire Urbanisme Insurrectionnel It was a big deal. Life magazine even did a big spread on the opening of the center. Source: LIFE, 1954 Source: LIFE, 1954 Giraffe family by Malcolm Moran Source: Laboratoire Urbanisme Insurrectionnel Alvin Lustig designed the logo and some environmental signage for Gruen. I mage: Born Modern: The Life and Design of Alvin Lustig Lustig parking lot sign I mage: Born Modern: The Life and Design of Alvin Lustig Source: Life Magazine, 1954 1956 photo of the Lustig-designed water tower located at the edge of the shopping center. Photo: Mike Grobbel Totem by Gwen Lux Photo: Mike Grobbel You can see par...