Paper mobile advertising the Second Southern California Student Industrial Design Conference.
It was held in 1965 at the Blue Lagoon Villas in Laguna Beach.
The felt circles on the map marks the location.
Industrial Design students and instructors from USC, UCLA, Choinard, Art Center School, Stanford, Cal State San Jose and Cal State Long Beach were invited to attend. Casual clothing was suggested, including swimming trunks (I'm assuming that only trunks and no bathing suits = no ladies?).