Hippie Modernism / The Struggle for Utopia

Hippie Modernism: The Struggle for Utopia at The Berkeley Art Museum

The exhibition explores the counterculture of the 1960s and 1970s and its impact on art, architecture, and design.

J.B. Blunk and Lenore Tawney

The sign should have read Reform. The Landing/Reform has long been championing Blunk for over a decade and featured Tawney in an exhibition last year.

Gorilla Graphics and Kamikaze Design, 1970

The 50s modernists failed at creating a utopia with the Le Corbusier approach, so the hippies went small.

Ettore Sottsass architectural concepts from the early 70s

The Post-Modernist attempt at utopia took the hamster tube approach. So much cuter than the rat race.

It reminds me of L. Frances Smith Elementary School (1969) by John M. Johnson.