Eliot Noyes
Eliot Noyes (1910-1977) designed the IBM Selectric typewriter. Noyes probably doesn't pop into your head when thinking about modern architecture and design heroes — even though he was actually a major figure in the modern design movement. He defined the NY MoMA's design program in the 1940's —h e actually created the definition for "Good Design" and produced some of the most important exhibitions relating to modern design, like Organic Design in Home Furnishing . He also brought Paul Rand and the Eames (along with several other major figures) to IBM. He was the father of corporate design identity in modern America, first with IBM, then with Westinghouse and Mobil. Basicaly, he was a big deal. Image: Rowe Noyes was heavily influenced by the Bauhaus, which is not surprising since he studied architecture at Harvard under Bauhaus founder Walter Gropius . Josef Albers and Marcel Breuer were also teaching at Harvard during that time. I